Curtin Malaysia communication students explore the future of journalism at United Daily News printing plant

Miri, Sarawak – 5 September 2024 – Twenty students from Curtin University Malaysia’s Bachelor of Communication programme recently went on an eye-opening field trip to the United Daily News (UDN) printing plant in Piasau here, gaining firsthand insights into the rapidly evolving world of media and journalism.

The visit, led by Dr. Ngu Ik Ying, head of the Media and Communication Department at Curtin Malaysia’s Faculty of Humanities and Health Sciences, provided the students with a rare glimpse into the inner workings of a major newspaper’s production process. From the meticulous art of content creation to the precision of printing and the logistics of distribution, the students witnessed how a traditional medium like print is adapting to the digital age.

Among the highlights was a tour of UDN’s state-of-the-art digital printing technology, which includes cutting-edge digital imaging, printing, and ultraviolet coating solutions. The plant’s advanced machinery even supports industrial applications such as printed plywood, showcasing the versatility and innovation driving the industry forward.

Sim Yong Liang, Managing Director of Unity Media Malaysia, captivated the students with a forward-looking presentation on the future of media. He revealed that Unity Media is not only expanding into digital media and online streaming but also actively seeking collaboration with Generation Z, the digital natives who are redefining content consumption.

“There is RM4 billion in advertising revenue available for independent social influencers and content creators, particularly in the food and beverage sector,” Sim shared, underscoring the lucrative opportunities awaiting those who can harness the power of digital platforms.

Dr. Ngu also addressed the ongoing debate about the relevance of traditional journalism in an age dominated by social media. While the allure of becoming an influencer may seem more glamorous, she cautioned against underestimating the challenges that come with it. “Social media is a volatile landscape, with ever-changing algorithms, new platforms emerging overnight, and trends that can shift in an instant. Earning a degree in Communication offers a solid foundation and a valuable contingency plan for navigating these uncertainties,” she emphasised.

For students like Nur Aliah Shaharudin, the trip was both inspiring and practical. “This experience has equipped me with the media competencies I need as I prepare to enter the professional world after university,” she said, reflecting the enthusiasm shared by many of her peers.

For more information on Curtin Malaysia, visit curtin.edu.my or look for Curtin Malaysia on Facebook, Twitter, Instagram, YouTube, LinkedIn or TikTok.

United Daily Executive Chief Editor Chai Choi Chin (right) explains the newspaper’s colour theory to intrigued Curtin Malaysia students

Communication students marvel at the gigantic rolls of printing paper, a key element in UDN’s production process

Dr. Ngu Ik Ying (third left) poses with her students, Sim Yong Liang (second left), and the Unity Media Malaysia team, marking a memorable educational experience