Curtin Sarawak and Institute of Marketing Malaysia sign MoU for collaborative development

Miri – 22 August 2014 – Curtin University, Sarawak Malaysia (Curtin Sarawak) signed a Memorandum of Understanding (MoU) with the Institute of Marketing Malaysia (IMM) for collaboration in the fields of education, leadership and research at the university today.

The acting dean of Curtin Sarawak’s School of Business, Associate Professor Pauline Ho Poh Ling, and IMM president Dato’ Sharifah Mohd. Ismail signed for the university and the professional body respectively in the presence of Curtin Sarawak Deputy Pro Vice-Chancellor Professor Yudi Samyudia.

Also present were public relations lecturer Dr. Kamala Vainy Pillai from the Department of Marketing and Management and other representatives of IMM and Curtin Sarawak’s School of Business.

As a corporate member of IMM, Curtin Sarawak will collaborate with IMM to develop an ongoing collaboration based on mutually beneficial activities articulated in the field of education, leadership and research, which Professor Samyudia said would ultimately set the stage for even stronger ties and more wide-ranging collaboration between the two organisations in the future.

He added that any support from IMM towards the advancement of Curtin Sarawak’s students and academics, as well as the general promotion of marketing leadership education and development at Curtin Sarawak and in the local community, would be most welcome and the university looks forward to a very fruitful partnership in this regard.

The collaboration will include joint development of student and staff development programmes through placement, internship, research or other similarly related matters; sharing of relevant information on a confidential basis inclusive but not limited to internship, consultancies and research funding; establishment of projects of mutual interest and benefit; and pursuance of the corporate social responsibility activities of both parties for the enhancement of knowledge and the betterment of the community.

In addition, the two organisations will explore opportunities to host at least one CEO Talk annually in East Malaysia; organise a regional or international seminar or conference that promotes marketing leadership education and development among academic, professionals and the society; and determine the details of such projects, the work plan, funding and the rights to outcomes.

Professor Yudi (left) exchanging the MoU document with Dato’ Sharifah while Dr. Kamala looks on.

Representatives from Curtin Sarawak and Institute of Marketing Malaysia posing for a group photo.